https://joshschoemaker.com/new-album daily 0.75 2014-08-05 https://joshschoemaker.com/work daily 0.75 2024-07-08 https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1528230427503-1LT2D9JIWZ2RXL1X9ZRW/Hello-BTS-SuperHero_Cover.jpg Work - CONCEPT | BRANDING | DESIGN August is the month when we say hello to all the excitement and possibilities of a new school year. It’s not just about what’s trending; it’s about exploring and revealing your own unique superpower. https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1528256006820-F8EC4YCN00GG1M3I4FX0/Nina_Cover.jpg Work - CREATIVE DIRECTION | DESIGN Fashion journalist and critic, Nina Garcia featured her favorite picks on a monthly basis with this interactive experience. https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1528175589771-AQVEYC1PNYEHKSIKB5YV/Shout_Out_Cover.jpg Work - CONCEPT | UI DESIGN JCPenney is combating online bullying with a campaign called "Bend the Trend" for back-to-school season. https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1528256513110-8IDQ71Z62T0P30V77PYB/Rewards_Cover.jpg Work - BRANDING | DIGITAL & PRINT DESIGN | CREATIVE DIRECTION The newly rebranded JCPenney Rewards launched July 2017 after months in the making. https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1531614395936-A1135I8VW22LQ5CT56GK/TER_Cover.jpg Work https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1528501999074-L1JVJ3HY4VW203RNVTIW/SpringSketchCover.jpg Work - BRANDING | WEB & PRINT DESIGN | ILLUSTRATION JCPenny's Spring campaign features a fashion sketchbook motif that nods to the energy of creating new looks while playing up the strengths of their in-house design process. https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1528152989405-FBRKNL2L1NWMSWO18Z8D/AddMe_Screens.jpg Work - BRANDING | UX DESIGN Branding, wireframes and UI design for a mobile application. https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1581911386386-O88EYVTA1WIPGTEBAQ2H/CLIP_Cover.jpg Work - BRAND DESIGN | CREATIVE DIRECTION CLIP is a loyalty program created by Panduit for contractors that can earn points towards free Panduit tools for qualifying product purchases. https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1591401242983-K3GGXBAV85W710PU871C/MothersDay_Cover.jpg Work https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1637909965719-7ZQV9ZS8Z6LA2P5HYPI3/Holiday_Cover.jpg Work - CAMPAIGN | BROADCAST | CREATIVE DIRECTION Joy. Comfort. Peace. JCPenney. 2020 brought change for everyone. We knew focusing on the familiar warmth of the holiday would be an antithesis to the uncharted territory we’ve been through this year. While the ways we would celebrate the holidays would change, the people and the principles we’d celebrate would remain the same. We focused on upholding the values that really matter during this time of year: family, friends, togetherness, tradition, and joy. Tying in these values into an acronym with our name ensures that we are highlighting the values we uphold as a company for the holidays PLUS stating it in a way that NO OTHER competitor can do. Check out the brand spot below. https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1720412756442-186OV3E90LF3W6DXGOT1/PediaSure_Cover.jpg Work - CREATIVE DIRECTION |.. EXPERIENCE DESIGN PediaSure copy goes here. PediaSure copy goes here. PediaSure copy goes here. PediaSure copy goes here. PediaSure copy goes here. PediaSure copy goes here. PediaSure copy goes here. PediaSure copy goes here. PediaSure copy goes here. PediaSure copy goes here. https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1407477456569-RH5MWFHYHXTEKA1SNWNR/CalendarSlides.jpg Work https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1444974046227-J8YFRNE7L8H7Z5QADDR0/Strahan_Thumbnail.png Work https://joshschoemaker.com/work-1 daily 1.0 2024-07-14 https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1528502566205-A7CPE4Y6UCLB7RK89YWT/NCASI_Cover.jpg Work - BRANDING | DESIGN A rebrand project for NCASI, a globally-recognized preferred provider of relevant environmental science and data that promotes the sustainable use of earth’s resources. https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1528155942057-MFJET4C2XF26QHKDXAQ1/Home_Services_Cover.jpg Work - BRANDING | ILLUSTRATION | STORYBOARD | DIGITAL The launch strategy for the new JCPenney Home Services was to create a look and feel that would break through the generic branding of it’s competition. https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1528170612021-1KEYB11NOMDJU2ZSP2CJ/Bonus_Bucks_Cover.jpg Work - BRANDING | STORYBOARD | WEB & PRINT DESIGN Creative lead on a new rewards based program that offers JCPenney Bonus Bucks with same day redemption on purchases made during promotional periods. https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1581391847053-DM0OK41FHVE0O571U7IW/Butterfly-Woman.jpg Work https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1581571800253-NIWWCEKTGU503O77K2JB/HOL_Cover.jpg Work - CAMPAIGN | BROADCAST | CREATIVE DIRECTION Small things make big memories. Some things are so quintessentially holiday that they can stand alone and still perfectly capture the spirit of the season. It’s not always the big moments. This year, we invite her to remember the little things. https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1582175770142-2RYS7ESFD78CFW3XYIZN/VENU_Cover.jpg Work - BRAND DESIGN | CREATIVE DIRECTION This vibrant and bold branding project was inspired by the tropical Pacific coast of Mexico mixed with the graphic, hand-made Otomi textile quilting. https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1581912347462-KB1KSJ6JVBPE6Y1LP9ID/Dest-Unknown_Cover.jpg Work - ART | DESIGN | TYPOGRAPHY Destination Unknown is a collaborative project (WIP) with my brother Jon Schoemaker. Inspired by his words, I use typography and hand-made art and graphics to accompany the poetry in an explorative way. https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1591403361982-MI5J8KM1PKLFG1PMNLZD/Mystery-Sale-LockUp-Cover.jpg Work - CREATIVE DIRECTION | STORYBOARD | BROADCAST | BRANDING JCPenney’s Mystery Sale broadcast spot combines illustration, fun animation and colorful studio footage to build excitement and drive store traffic for this highly promotional event. Customers receive a “peel & reveal” coupon with surprise tiered savings to redeem in store. https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1588216019997-HWELQYSY81OSUGMCLR0X/Spring_Cover.jpg Work - CAMPAIGN | BROADCAST | CREATIVE DIRECTION It’s the season of new beginnings. Celebrate longer, warmer days and open a window to new opportunities as you let your best you bloom. This campaign incorporates colorful backdrops, color swatches and clean studio videography for broadcast. The strategy-driven merchandise stories are curated to inspire the customer to refresh their wardrobe, home and beauty products. https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1596863833937-IVCD4GS6WDQZL6GZVB12/Then-and-Now-Cover.jpg Work https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1637883724008-VJFU37Y4EJYHOUBOE129/RYEGRASS_Cover.jpg Work - CAMPAIGN | BRANDING | CREATIVE DIRECTION Introducing Ryegrass, JCPenney exclusive women’s luxury apparel brand launched in stores and jcp.com. Complement your natural beauty with luxury, romance, and style. https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1637902507545-G2FPM3K0YFUO7QL08ENB/Stylus_Cover.jpg Work - CREATIVE DIRECTION. |. BRAND LAUNCH Stylus is the perfect balance between chill and all-day. We even coined the phrase “styleisure” in this brand creation. Stylus brings style and comfort to life-in-motion for men and women. From the photography lighting that highlights the textures of the soft and flowing fabrics, to the inclusive casting of sizes. This modern comfort brand is made for “every body”. https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1637895476069-WJ5199HJE6DC7259B78V/JCPLIVE_Cover.jpg Work - BRANDING | CREATIVE DIRECTION The JCP Live brand was created as a vehicle to showcase amazing deals, product demos and benefits to customers live, using celebrities and influencers. https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1720394758193-2P0N3DJJX9S822VGLK3B/LGCCo_Cover.jpg Work - LOGO | BRANDING | PHOTO ART DIRECTION Local Good Coffee Co. is a community hub with pickleball, volleyball, meeting areas, and locally sourced food and coffee. The logo, merchandise, interior graphics, and photography direction were designed to reflect its community focus. https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1720979259396-CU9QF4FK4VNKAFD6N7K6/SplashCandy_Coverr.jpg Work - LOGO | BRANDING | CREATIVE DIRECTION Splash Candy is a newly designed sports drink brand that blends health benefits with candy-inspired flavors. Packed with electrolytes and vitamins, it supports hydration and recovery while delivering a fun and tasty experience for athletes and fitness enthusiasts. https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1720369224108-TBK69KAFS8PQRFV3W8LE/O-RP_Cover.jpg Work - LOGO | BRANDING | VIDEO GRAPHICS | MERCH Off-Road Place is a rugged off-road vehicle outfitter that embodies the spirit of outdoor adventure. This brand captures the excitement of exploring nature and trails with top-of-the-line parts and accessories, providing enthusiasts with the ultimate off-road experience. https://joshschoemaker.com/about daily 0.75 2016-03-13 https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1457851713678-0NAGC8VKKPPE7WTDXLXJ/About_Profile_Pic.png About https://joshschoemaker.com/contact daily 0.75 2014-08-11 https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1407711456333-IKVNL2RUOLV22ODKPGTX/C_Mark.png Contact https://joshschoemaker.com/about-1 daily 0.75 2020-08-08 https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1528330878226-KFUGF93RW0TL8843QHBH/IMG_6552.jpg About https://images.squarespace-cdn.com/content/v1/53e03e09e4b068e323700852/1528330934302-LEQ5KSZGZE75IOHTIB2Z/IMG_6560.jpg About