
JCPenney Home Services

BRANDING | ILLUSTRATION | STORYBOARD | DIGITAL
The launch strategy for the new JCPenney Home Services was to create a look and feel that would break through the generic branding of it’s competition.




With a more illustrative and whimsical approach, a cohesive marketing plan of broadcast, print, digital and sales collateral launched this “everything you need for your home, under one roof” initiative.




