Introducing Ryegrass, JCPenney exclusive women’s luxury apparel brand launched in stores and jcp.com. Complement your natural beauty with luxury, romance, and style.
The Ryegrass brand portrays a refined sense of style that shines confidently and effortlessly through the casting, photography, voice and design.
“When we first started developing Ryegrass, our goal was to bring today’s woman beautifully designed luxury apparel at approachable prices. But more than that, it was designed to reflect her romantic and natural sense of style. The refined fabrics and thoughtfully crafted, feminine details are easy to mix, match and layer. She’ll reach for these pieces time and again.”
Michelle Wlazlo,
EVP, Chief Merchandising Officer