It’s the season of new beginnings. Celebrate longer, warmer days and open a window to new opportunities as you let your best you bloom. This campaign incorporates colorful backdrops, color swatches and clean studio videography for broadcast. The strategy-driven merchandise stories are curated to inspire the customer to refresh their wardrobe, home and beauty products.
Living under the umbrella of the spring campaign, we created promotional broadcast spots that highlighted colorful casual dressing, chambray and other fresh new spring styles for our customer.
The Glow & Get It Beauty Event offered customers tips and products from the JCPenney Salon and Sephora for every moment of their day. From on-the-go looks, to self care, this spring event offered great deals on products to accompany our customers’ new spring wardrobe.
Friends & Family Event offering savings on spring merchandise leading up to Easter.
This Hop, Shop & Save event entices customers to fill their basket with Easter’s newest looks. Utilizing bunny and on-figure footage from previous spring broadcast spots, we created this event at the last minute to boost sales leading up to Easter.
As shoppers continue to practice social distancing, we shifted our assortment and deals to a more casual look for the family, just in time for Easter weekend.