JCPenney Holiday
CAMPAIGN | BROADCAST | CREATIVE DIRECTION
Small things make big memories. Some things are so quintessentially holiday that they can stand alone and still perfectly capture the spirit of the season. It’s not always the big moments. This year, we invite her to remember the little things.
Hand-drawn icons and typography paired with authentic lifestyle photography inspires our customer to bring their holiday vision to life.
CAMPAIGN BROADCAST REEL
9 holiday spots were created at 15 seconds each that ran through the holiday season. Each one captures heart-warming holiday moments that remind the viewer that little things make big memories.
CAMPAIGN | BROADCAST | CREATIVE DIRECTION
In addition to the brand campaign, we created unique promotional events that geared toward value for our avid deal hunter customer segment. It all starts with the Pre-Black Friday Sale to be the rush.
CAMPAIGN | BROADCAST | CREATIVE DIRECTION
It’s the sale she’s been waiting for all year— Black Friday! There’s no coupon needed to save big Thursday through Saturday.
CAMPAIGN | BROADCAST | CREATIVE DIRECTION
Log in or hurry in store for 100,000 deals that just won’t stop—Cyber Days are back for three days only.
CAMPAIGN | BROADCAST | CREATIVE DIRECTION
With Thanksgiving and Black Friday behind her, she’s ready to tackle her Christmas gift list with unexpected, thoughtful gifts from brands she knows and loves.
CAMPAIGN | BROADCAST | CREATIVE DIRECTION
The Sweet Sale, a twice-a-year event whose point of difference is the candy bar giveaway. Each bar unwraps to reveal a 30%, 40% or 50% off coupon.
CAMPAIGN | BROADCAST | CREATIVE DIRECTION
Do you feel the rush? It’s time to check off that list with the gifts and brands you love—the countdown to Christmas is on!
CAMPAIGN | BROADCAST | CREATIVE DIRECTION
The Blitz in Blitz Out Sale. tThe countdown is on! Hurry in to wrap up your list with deals on hot gifts, most-wished for brands and dazzling jewelry.
CAMPAIGN | BROADCAST | CREATIVE DIRECTION
Bring on the Cheer! ‘Tis the season for saving on all things cozy! Warm up to deals for the family and home.