The JCP Live brand was created as a vehicle to showcase amazing deals, product demos and benefits to customers live, using celebrities and influencers.
JCPLIVE was launched during the busiest shopping season of the year and we went BIG out of the gate. 7’11” to be exact. Shaquille O'Neal hosted 9 live episodes starting with Black Friday through the end of the gifting season.
Check out the holiday host below.